Job Description

Job Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images, and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take special pride in original tales, fresh characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is looking for an owner-minded Senior Manager, Publishing to lead go-to-market efforts on Invincible VS and future titles across the Skybound Games portfolio. This individual will be a strategic driver of product marketing across development, marketing and Skybound’s broader entertainment ecosystem.

As the lead on go-to-market strategy, you’ll craft player-centric plans rooted in insights, shape product positioning, and bring campaigns to life in ways only Skybound can. You’ll partner closely with our Development team oo ensure our games are launched with intention, creativity, and a unified narrative — across community, content, paid media, digital storefronts, influencers, PR, events, and beyond.

You bring structure to ambiguity, thrive in cross-functional environments, and understand how to move from big-picture strategy to hands-on execution. If you're passionate about connecting games with players and finding bold, unexpected ways to stand out in a crowded market — this is your role.

Reports: This position will report to Skybound’s Senior Director, Publishing (Games)

Responsibilities Include:

• Develop and lead go-to-market plans for Skybound Games titles by defining target audiences, prioritizing features, and creating player-first messaging strategies.
• Shape and validate product positioning, ensuring clear, compelling narratives for players and stakeholders from concept through launch.
• Collaborate with internal and external Development teams to understand the product roadmap, align on vision, and give feedback that supports long-term development and player satisfaction.
• Serve as the central driver of campaign execution — identifying blockers, enabling teams, and connecting the dots across all marketing functions.
• Partner across Skybound teams (Comics, Licensing, Content, Social, Community) to ensure fully integrated, cross-medium campaigns.
• Collaborate with Creative, UA, Community, Influencer, Events, and PR leads to bring campaigns to life across all player touchpoints.
• Use data and player research to inform marketing decisions and product feedback loops.
• Monitor performance metrics, define KPIs, and report on campaign effectiveness and ROI.
• Champion bold thinking and risk-taking — bringing fresh ideas for launching and sustaining games in ways that break through the noise.

Role Requirements:

• 6+ years of experience in brand, publishing or product marketing, preferably in the games industry.
• Demonstrated success launching and sustaining live digital products or services.
• A strategic thinker with hands-on experience turning insights into high-performing campaigns.
• Proven ability to lead cross-functional initiatives and coordinate internal/external teams toward shared goals.
• Strong data literacy — able to track KPIs, interpret player insights, and apply learnings to future campaigns.
• A compelling storyteller — both in written communication and in your ability to rally teams around a marketing vision.
• Skilled in campaign planning, messaging strategy, and channel coordination.
• Game industry experience as both a professional and a player.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, ambiguous environment.
• Bachelor’s degree in Marketing, Business, Communications or related field. MBA is a plus.

Salary Range: $130,000 – $150,000 USD / Year

• Actual base salary is dependent on several factors including but not limited to: market dynamics, location and region, experience, specialized skills/training, level of responsibility, budgetary considerations, and tenure at the company.
• The salary range listed is just one component of the total compensation package for employees.
• Compensation decisions are dependent on the circumstances of each role.

Benefits

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible .

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound’s tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Video’s top-streamed series with a 99% score on Rotten Tomatoes.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound’s own Robert Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

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