Job Description
Job Description Hearst Television has an opening for a Vice President, Advanced Advertising Products. The Vice President, Advanced Advertising Products will lead the strategy, development, and execution of Hearst Television's digital advertising and OTT product portfolio. This role combines product development, platform integration, and engagement with the sales organization. It includes oversight of the company's digital ad tech stack, emerging platform strategy, and ownership of revenue generated by the full array of advertising products and services.
This executive will be responsible for shaping the roadmap for digital and OTT ad products, working cross-functionally with engineering, revenue operations, and sales leadership, as well as interfacing directly with top-tier clients and partners. The position is central to Hearst Television's modernization and digital monetization strategy and will serve as a connective point between product innovation and real-time market conditions.
While collaboration with our linear television teams is expected, the primary focus is on scaling digital and OTT growth. The ideal candidate has a balanced background in product management, advertising platforms, and strategic revenue leadership.
Key Responsibilities - Strategic Product and Platform Leadership
Lead product development and road-mapping across digital and OTT ad products, aligned to revenue goals and market demand. - Client Engagement and Partner Strategy
Serve as a senior point of contact for strategic clients and agency partners. Translate market feedback into actionable platform enhancements and thought leadership. - Platform Integration and Technical Oversight
Oversee integration of ad tech systems with internal tools including but not limited to order management systems (OMS), revenue operations platforms, and data management platforms (DMPs). - Cross-Functional Alignment
Collaborate with internal stakeholders across product, engineering, operations, sales, data, and marketing. Partner with linear (broadcast television) counterparts to support holistic go-to-market strategies as business needs evolve. - Innovation and Market Scouting
Monitor trends in OTT, programmatic, identity infrastructure, AI, and cross-platform measurement. Identify opportunities to bring differentiated solutions to market. - AI Integration and Automation
Lead discovery and integration of AI-driven capabilities to automate, optimize, and scale digital and OTT ad operations. - Compliance and Governance
Ensure advertising products comply with regulatory standards and internal policies across all digital and OTT executions.
Qualifications - Education
Bachelor's degree preferred. Preferred fields include Business, Computer Science, Information Systems, or Engineering. An MBA or advanced degree is a plus. - Experience
10+ years in digital media, OTT advertising, product/platform management, or digital ad sales. Prior leadership experience managing sales teams a plus. - Product and Revenue Orientation
Demonstrated ability to drive digital and OTT product strategy from concept through commercialization. Familiar with pricing, packaging, and positioning of ad products. - Technical and Market Fluency
Strong understanding of ad servers, SSPs, DSPs, DMPs, CTV/OTT platforms, and campaign measurement tools. Skilled at bridging technical teams and client-facing teams. - Leadership and Communication
Confident leader with the ability to influence across departments and engage senior-level clients and partners. Skilled communicator who can synthesize feedback and drive results.
Diversity Statement At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.
Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
- Medical | Dental | Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ+ Health Services
- Additional benefits to meet your and your family's needs
The estimated base salary range for this role is between $220,000 and $250,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future. This role is bonus eligible.
About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Job Tags
Work experience placement, Flexible hours,